Animated on-air branding for Canal 13, a major television network in Chile known for its diverse programming, including news, entertainment, and cultural content. As one of the leading channels in the country, Canal 13 has a rich history and significant influence in the Chilean media landscape.

In 2020, Canal 13 underwent a comprehensive rebranding effort, focusing on modernizing its on-air look while retaining elements that resonate with its audience. This rebranding was crucial in reinforcing Canal 13's position as a contemporary and innovative broadcaster in Chile.

I had the great opportunity to collaborate with Feel on this animation toolkit for this prestigious Chilean TV channel. The project aimed to enhance the visual identity of Canal 13, ensuring it stands out in the competitive broadcast environment.

Client: Canal 13
Agency: Feel
Graphic & Motion Design: Junior Martínez