I had the privilege of contributing to the MILO ATP 2025 campaign, a project aimed at reinforcing MILO’s commitment to sports and the development of young tennis talents in Chile.

This campaign celebrates the return of the iconic MILO Tennis Cup, a tournament that has been a stepping stone for legends like Nicolás Massú, Fernando González, and Marcelo Ríos. After a decade-long hiatus, the tournament is making a comeback in 2025, reigniting the passion for tennis and inspiring a new generation of athletes.

Our primary goal was to craft a series of motion graphics and animations that captured the fast-paced, energetic nature of tennis while embodying MILO’s values of effort, dedication, and perseverance. We utilized vibrant illustrations and dynamic 2D animations to bring key tournament moments to life, emphasizing the emotions and intensity that unfold on the court.

The campaign also featured the “MILO Day,” a pre-tournament event where young players engaged in sports activities, interactive games, and nutrition workshops—promoting healthy habits and a love for the game.

Credits:

Client: MILO

Agency: Ogilvy Chile

Art / Creative Direction: Eduardo Revetria Orellana, Nicolás Contreras, Jorge Abuhadba, Miguel Muñoz

Illustration: Manuel Prado

Motion Design: Junior Martínez

Production: HOM Studio